Consulting and campaign work — Sam Kaplan Pettus

All the design you need — full brand identities with logos, colors, and fonts. From idea to mailer, website, or merch. We’ll work closely to develop visuals that feel authentic to you and your campaign. Then we get to work with union print shops, and I help every step of the way!

Campaigns are won in the field, not online — that’s why I help campaigns automate and streamline their organizing. Too many are run on messy spreadsheets, or expensive software with no real privacy. I build simple tools that embed complex forms, analyze donor and voter data, and help teams manage tasks.

I work with candidates who want support turning their passion into clean messaging — whether you’re more of a policy wonk or a first-time candidate still getting a feel for things. We’ll grab coffee and start working out the big-picture story, then break it down into three-minute, one-minute, and thirty-second messaging.

A campaign needs intimate knowledge of its own community, but it also needs informed strategy that understands the political landscape. I help first-time candidates navigate that space and build the relationships that don’t just win — they deepen our progressive coalition.